Southern Methodist University Sells $350K in Beer and Wine at Games
DALLAS (AP) — Figures show SMU sold nearly $350,000 in beer and wine at basketball games since sales began in January.
The Dallas Morning News reported Tuesday that the $350,000 is for gross sales. Details are from the state comptroller’s office and university records. Part of the proceeds go to vendor Aramark.
Athletic department spokesman Brad Sutton says beer and wine sales, which started Jan. 4 at Moody Coliseum, made up more than half of the $650,000 in food and other concessions sold at games.
SMU students age 21 and older were limited to three beers per game, with stubs on a wristband used to confirm purchases.
The school will allow beer sales at football games this fall. Alcohol is already permitted in luxury suites at Gerald J. Ford Stadium.