Naming our downtown ballpark Southwest University Park is a good deal for the school and for the Chihuahua baseball franchise.

Of course El Pasoans will likely call it "The Park."

The full name is just too long. But Southwest University will get a lot of face time with all the fans who had no idea this small, locally owned school even existed.

The naming rights are for 20 years. Sponsorship costs were not disclosed, but bet there are side deal perks for both SWU and the Chihuahuas.

Plaster "Southwest University Park" all over the stadium and on all kinds of printed material.
Good deal.

But I bet we'll call it The Park.

Side note: In New York Yankee Stadium is referred to as The Stadium.