Arizona Cardinals wide receiver Larry Fitzgerald is pledging to donate money to a breast cancer charity each time he gets a new Twitter follower, makes a touchdown, and has a reception.

Fitzgerald is pledging .25 for every new follower, $1,000 per reception and $10,000 for every touchdown for the entire month of October. So far this season, Fitzgerald has 21 receptions and three touchdowns. Follow Fitzgerald’s Twitter account to help raise money for breast cancer awareness.