College football fans get ready to start planning for the 90th Annual Tony the Tiger Sun Bowl because your chance at grabbing tickets in advance is happening now!

This El Paso college football tradition, dating all the way back to 1935, is celebrating its 90th anniversary, and according to Sun Bowl officials it's going to be bigger and better than ever before!

Fans can prepare for an epic showdown between teams from the ACC and Pac-12. The Sun Bowl Association is turning up the heat with tailgating, mouthwatering food vendors, and live entertainment, making it the perfect outing for families and die-hard football enthusiasts alike.

Plus, you won't miss a second of the action because the game will be televised on CBS!

To snag your seats, head over to UTEP's ticket center on 2901 North Mesa Street, just outside the Don Haskins Center. You can also purchase tickets through Ticketmaster at, by calling their toll-free line at 800-745-3000, or by downloading their mobile app.

For parking, RV parking, and party passes, visit the Sun Bowl Association's website at or drop by their office at 4150 Pinnacle Street, Suite 100, near the Executive Center Boulevard.

Tony the Tiger Sun Bowl Game:

  • December 29th
  • Kick-off: 12 p.m.

Ticket Prices:

  • $22 - End Zone
  • $25 - Touchdown
  • $32 - Sun Seats
  • $45 - Goal Line
  • $50 - Stadium
  • $60 - Preferred
  • $65 - Premium
  • $150 - Outdoor Club
  • $200 - Larry K. Durham Center
  • $400 - Loge Box (per ticket, available in four or six seat packages)
  • $800 - Indoor Club (includes additional amenities)

Give Back with Sponsorship Programs:

The Sun Bowl Association is all about spreading the love and has two incredible sponsorship programs:

1. **"Salute a Soldier" Program**: Show your appreciation for our troops by sponsoring a soldier's ticket to the game. Let's give back to those who serve!

2. **"Take a Child to the Game" Program**: Be a hero for a child in the Borderland by sponsoring their ticket. The goal is to send 3,000 kids to the game!

And here's the icing on the cake – anyone or any company that sponsors a soldier or child will be recognized during the game!

Bernie Olivas, Executive Director of the Sun Bowl Association, shares, "The 'Take a Child to the Game' program is a great way to inspire our youth to become involved in and around athletics and sports. It also makes for a great opportunity to bring cheer to youth who may not always have the opportunity to attend such a big event. [And] with so many military members living in and around the El Paso area [the 'Salute a Soldier' program] gives us a chance to give back to soldiers for their commitment and service."

Don't know where to start? The Sun Bowl Association can provide a list of youth organizations to choose from if you want to sponsor a child.

For more details on these heartwarming programs, reach out to the Sun Bowl Association ticket or marketing offices. Let's make this year's Tony the Tiger Sun Bowl the most unforgettable one yet!

Troy Aikman In El Paso