Gutter Marketing: Top 23 Gutter Marketing Ideas For Your Gutter Business
As we close in on the halfway point of Q3, now is the perfect time to try some new gutter contractor marketing ideas for your gutter business. If you’ve been wondering how to get more gutter contractor leads, we’ve got a ton of things you can try—and it all begins with your gutter company website design.
It’s important to try a variety of things when it comes to marketing ideas for your gutter business. Why? Because every gutter installer needs gutter contractor leads to survive—no matter your location or how long you’ve been completing jobs for your community. Without a good flow of new gutter contractor leads, it becomes impossible to grow your gutter business.
But, if you create a system that attracts new customers and delivers new gutter contractor leads to your business like clockwork, that’s a recipe for:
- More high-paying gutter contractor jobs
- Increased revenue for you and your crew
- A dependable way to grow your gutter business
We know why gutter contractor providers need to generate gutter contractor leads, but how can you do it affordably and efficiently? The answer is: good gutter business marketing with good gutter company website design. If you’ve ever wondered how to get more gutter contractor leads, follow the steps below—and consider working with a gutter marketing agency to grow your gutter business!
1. Get More Gutter Contractor Leads Through Your Website
If you don’t yet have a website, one of the best things you can do for your business is to create one. A website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:
- Learn more about your gutter business
- Read about the gutter contractor services you provide
- See your service area
- Get in touch with you about gutter contractor jobs
- Become a quality gutter contractor lead for your business
Without a gutter contractor website and professional gutter website design, how are your potential customers going to find your business on Google? How will they know where to contact you? They won’t.
Without a website, your business might as well not exist at all. A gutter marketing agency can help you get set up.
2. Use Pay-Per-Click (PPC) and Search Engine Marketing (SEM)
A good PPC and SEM campaign is one of the top gutter business marketing ideas that’s been proven time and again to generate quality gutter contractor leads and grow your gutter business. So, if you’ve been wondering how to get more gutter contractor leads, give this a shot!
While Google is the most popular search engine for these types of campaigns, thanks to its widespread popularity, don’t sleep on Bing. PPC and SEM are great ways to bring in gutter contractor leads.
Still on the fence? Check out these stats:
- For every $1 spent in Google Ads, businesses make an average of $2.
- About 41% of clicks on a search results page go to one of the top 3 paid ads.
- More than 85% of people use the internet to find local gutter contractors.
- Visitors who come to your website via PPC or SEM are 50% more likely to make a purchase.
Sounds good, right? Reach out to us to learn more about how we can help you create a powerful PPC and SEM campaign that will help you with gutter contractor lead generation. A gutter marketing agency can also set you up with a professional gutter website design and share other marketing ideas for your gutter business.
3. Always Use Local SEO to Generate Gutter Contractor Leads
Search engine optimization (SEO for gutter contractors) is still king in the digital marketing services for gutter companies space, which is why SEO for gutter contractors is so popular. SEO is what moves your gutter contractor business to the top of page 1 on Google and keeps it there. If your campaign is robust enough, SEO for gutter contractors alone can generate the majority of your gutter contractor leads (but we still recommend reading the rest of these gutter business marketing ideas)!
A good first step is setting up your Google My Business account. From there, you can advance to backlinking and content marketing.
It’s always a good idea to work with a gutter marketing agency and let an expert in SEO for gutter contractors get you up and running.
4. Get More Gutter Contractor Leads Through Facebook + Instagram
Still wondering how to get more gutter contractor leads? Gutter contractor marketing on Facebook and Instagram can be a cost-effective method for gutter marketing, provided you put the right strategy in place and know how to navigate the ad builders on these platforms.
You can target your ideal gutter customers by their location and other pages they’ve liked—such as your competitors’ pages.
Displaying ads to this audience has the added benefit of creating and boosting awareness of your business. If people see your logo and your ads all over the place, they’re more likely to remember you when they need gutter providers in the future. If you’ve been wanting to try social media marketing for gutter contractors, this is definitely one of the gutter business marketing strategies worth trying.
Paired with SEO for gutter contractors and professional gutter company website design, this is a powerful way to grow your gutter business. A gutter marketing agency can get you set up.
5. How to Get More Gutter Contractor Leads Through Strategic Alliances
Another smart way to generate gutter contractor leads is to partner up with the suppliers in your area, such as hardware stores and big-box stores. That could be Lowe’s, Home Depot, or a mom-and-pop shop down the street. Creating a partnership means they’ll recommend you to their customers and provide a steady stream of gutter contractor leads.
6. Create a Gutter Contractor Facebook Group
Having a dedicated Facebook business page for your gutter business is a must, but creating a group page for your business is a good idea, too. Post helpful content (maybe something you wrote for content marketing!) and interact with group members to start building trust and brand awareness in your audience. Down the road, that trust could turn into gutter contractor leads and help grow your gutter business.
7. Content Marketing = Gutter Marketing
Creating content for your ideal customers is a great way to get more gutter contractor leads. Consider writing blog posts and articles that you can post on your gutter contractor website, and make it easy for your audience to share that content on social media.
Here are some topic ideas:
- DIY Gutter Guides for Home Projects
- Top Gutter Products of 2022
- Gutter Maintenance for Beginners
As you write these articles, plug your gutter services. Suggest that readers use a gutter contractor they can trust to do the job correctly the first time, and—if you’re affiliated with a certain gutter brand—talk them up!
8. Create Helpful YouTube Videos About Gutter
YouTube is a popular platform, so why not use it to your advantage? Make an account (it’s free!) and start posting helpful gutter videos. The videos can document your day-to-day activities, follow a job from start to finish, or illustrate how to properly repair something. These videos will build your credibility as a gutter contractor and make it easier for viewers to see that you know what you’re doing and build trust.
In the video description, include your contact information and a link to your gutter contractor website so they can learn more.
9. Email Marketing = Gutter Marketing, Too!
Email marketing is one of the oldest forms of digital marketing services for gutter companies, and there’s a reason it’s stuck around so long: it works. For every dollar you spend on email marketing for your gutter contractor business, you’ll make (on average) a $40 return on your investment.
Because most gutter businesses overlook the benefits of email marketing, it’s a great lead generation option for your business. For instance, businesses that stay in touch with their ideal customers via email generate 50% more sales-ready gutter contractor leads and spend 33% less money on making sales.
10. How to Get More Gutter Contractor Leads at Trade Shows
Attending trade shows should be high on your list of gutter business marketing ideas. They not only provide plenty of solutions for how to get more gutter contractor leads, but also let you observe your competition, create new business partnerships and boost brand awareness among potential customers.
To make the most of your trade show experience, make sure your booth provides something valuable to your audience, such as a freebie or another incentive, like coupons, giveaways, contests and more.
Finally, make sure you’re collecting information from visitors and following up to help grow your gutter business.
11. Get Gutter Marketing Ideas From Your Chamber of Commerce
If you haven’t already joined your local chamber of commerce, attend their next meeting and start networking with other local business owners. In particular, try to connect with property managers, developers and other gutter contractors—they’re likely to send more gutter contractor leads your way!
12. Give Telemarketing a Chance to Generate Gutter Contractor Leads
Though telemarketing was once a good channel for gutter contractor lead generation, many people now block unwanted calls. However, there are still companies out there that will telemarket for you and set up appointments with potential gutter customers.
While this is a viable solution for gutter contractor marketing, it would be wise to evaluate how the cost compares to other gutter contractor marketing ideas to see if it’s worth the expense for your business. In busy seasons, it might be extremely effective!
13. Reputation Management Affects Your Gutter Business
Did you know 85% of people search online to find local gutter contractors? Those same people are also researching your reputation—what are your past customers saying about the quality of your work? Were your prices fair? Did you show up on time and do what you said you were going to do?
Offline, you can use word-of-mouth to your advantage. Ask your satisfied customers if they can think of any neighbors, friends, family, or acquaintances who might need your gutter services. Give them plenty of business cards to pass around, and ask if you can put a temporary sign in their yard with your business name and phone number.
Online, list your gutter business on review websites and ask your happy customers to leave a review on Google. Doing so makes it more likely that you’ll get more gutter contractor leads.
14. Ad Retargeting Is a Fresh Gutter Marketing Idea
Have you ever searched for a product online then noticed ads for it following you around the internet? That’s retargeting, and you can do it to help grow your gutter business.
Retargeting is a great way to keep your gutter business and gutter contractor website in front of potential customers who have already shown interest by visiting your website. This is one gutter business marketing idea well worth trying, especially if you’re already getting good traffic to your gutter contractor website. Throw in some SEO for gutter contractors for an extra visibility boost!
15. Make Your Gutter Marketing Stand Out With a Unique Selling Point
If you want to stand out from your local competitors, your gutter contractor marketing needs a unique selling point. That could be your level of service, your experience in the industry, your competitive prices, your reputation, your employees, your guarantees—anything that sets you apart. Once you’ve figured out your USP, use that selling point in your gutter business marketing and gutter contractor marketing!
If you’re not sure where to start, take a look at how your competitors are generating gutter contractor leads. What’s their USP, and how can you beat it? What would matter more to your customers and the community you serve? Here are some ideas to get you started:
- Specialized services
- Level of service
Can you think of something else that’s unique to your business? Maybe your origin story or how you got started? Use it!
16. Use Google’s Local Service Ads to Get More Gutter Contractor Leads
Google’s Local Services ads are a type of pay-per-lead ad, and they appear at the top of the search results page. These ads get about 13.8% of clicks—that means if 50 people in your area search for gutter contractors, at least 7 of them will click one of those ads and turn into a gutter contractor lead.
How much more money would you make per month with 7 more gutter contracts? For an extra boost, consider investing in digital marketing services for gutter companies, then use SEO for gutter contractors and a professional gutter website design to hook your potential customers.
17. Co-Market With a Relevant Business
Co-marketing means you’re teaming up with another business to share lead generation opportunities. For example, you might want to partner up with a property manager or complementary service provider and offer a discount to customers who use both of your services. In the end, this kind of combined marketing can help grow your gutter business since you’re both working to generate new gutter contractor leads.
18. Send Out Direct Mailers to Get More Gutter Contractor Leads
Here’s another gutter contractor marketing idea that’s stood the test of time: direct mailers. Compared to the chaos that is most email inboxes today, old-school mailboxes are seeing a lot less action, which means your letter or postcard is much more likely to be seen and read by potential customers.
According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Compare that to what you’re paying on average for gutter contractor leads from other sources to determine if this is a viable solution for you.
19. Canvass the Area to Generate Gutter Contractor Leads
Canvassing an area to generate gutter contractor leads might seem like an old-school marketing tactic, but it can still be effective in marketing for gutter contractors. After all, consumers are more likely to work with you when they can put a face to your business. If you want to give canvassing a shot, try doing it after completing a gutter contractor job in the area.
Follow these tips for the best results:
- Always be polite and courteous, even if you don’t get the reaction you want.
- Set a goal for each interaction: set an appointment, get their contact information, or make a sale.
- Have a script ready, so you’re better prepared.
- Follow up with potential customers after getting their info.
When you’re prepared for a constructive interaction, you’re much more likely to get a favorable result. In this case, that’s new gutter contractor leads!
20. Increase Referrals to Get More Gutter Contractor Leads
Referrals are a great way to capitalize on word-of-mouth marketing. Offer your existing customers an incentive to refer their friends, families and neighbors to your gutter business, and give them a discount in return. Since people are far more likely to use a business that a friend recommends to them, this is one of the gutter business marketing strategies you shouldn’t pass up.
21. Take Pictures of Completed Jobs
A picture can say a thousand words, so make sure you’re taking before and after photos of every gutter contractor job you take on. It’s a great way to show the quality of your work, and it gives you great content to post on your gutter contractor website and social media.
22. Hunt for Gutter Contractor Leads on Craigslist
Craigslist might seem like a dated suggestion, but tons of people still use it when they need to find someone for a gutter project. Take a quick scroll through the classifieds and see if anyone is looking for a gutter contractor. Write down their names and numbers, then get in touch with them to discuss the project they have in mind and schedule a consultation. More often than not, people searching for gutter contractors on Craigslist are ready to work with you now and pay for your services.
23. Don’t Pay for Gutter Contractor Leads If You Don’t Need To
We’ve talked about using HomeAdvisor, Angi, Thumbtack and CraftJack for leads before, and all of them should be treated with caution. While they might deliver a lot of leads to your gutter business, the quality of those leads often isn’t up to par. Whenever possible, you want to attract quality leads to your gutter contractor website that will turn into paying customers. All too often, lead generation services like HomeAdvisor and Angi just don’t deliver on quality. You’re likely to spend your time chasing down bad leads instead of talking to good ones.
A better alternative for helping grow your gutter business is using digital marketing services for gutter companies. Combined, SEO for gutter contractors and professional gutter website design can increase your online visibility and win you more gutter contractor leads.
Sign Up With Townsquare Interactive to Maximize Your Gutter Marketing Budget
Website design isn’t the only element of an effective gutter business marketing campaign, but it is the most important. One of the best things you can do for your business is to make sure your website has everything it needs to continuously generate gutter contractor leads using the steps above.
Adding other elements to your marketing campaign, such as SEO for gutter contractors and reputation monitoring, can strengthen your gutter business marketing campaign and help you to generate more gutter contractor leads.
The team at Townsquare Interactive specializes in creating gutter business marketing campaigns and gutter website designs that generate gutter contractor leads for gutter businesses across the country. All of our gutter website designs feature the elements mentioned above, and our dedicated marketing specialists and teams of experts can provide personalized suggestions for how to take your gutter business marketing campaign to the next level.
Click the button below to learn more about our gutter marketing strategies and how to grow your gutter business.