Bravos de FC Juarez were eliminated from Copa MX competition when they lost to Alebrijes de Oaxaca in a penalty shootout, (5-3) Wednesday night at Benito Juarez Olympic Stadium.  The penalty shootout resulted from a 1-1 tie after the full 90 minutes had been played.

Bravos were able to muster a tie after 90 minutes of regulation after falling behind 1-0 in the 63rd minute of play when Oscar Fernandez scored for the visiting side.

The joy was short-lived as 9 minutes later Felix Micolta, who came on as a sub in the 64th minute, scored the equalizer for the team from the Borderland.

The final 25 minutes of the match would be dominated by Bravos, taking advantage of the home field to take it to the opposition to try to get the win in regulation.  FC Juarez would fail to accomplish this task and the match would go to and immediate penalty shootout with no extra times being played in Copa MX competition.

The shootout would be all even until the 4th penalty taker for the Bravos, Mauro Fernandez would have his penalty kick blocked Oaxaca goalkeeper Lucero Alvarez.  Alvarez then turned around and took the 5th penalty kick, making it and advancing Alebrijes de Oaxaca to the quarterfinals of the Copa MX.

The elimination for FC Juarez means that its front office will be losing out on a significant amount of money.  If they would have been victorious Bravos would have hosted Chivas de Guadalajara in the quarterfinal round of the competition.

A guaranteed sellout of 20,000 fans would have taken place at a safely assumed increase in ticket price would have only been the beginning (It should be noted that ticket prices for the Alebrijes match were half price for season ticket holders).

Concessions, especially beer sales would have added to the revenue, but a majority of this midweek payday would have come from the television rights.

This situation will undoubtedly add the pressure that Bravos head coach Sergio Orduna must be feeling, leading a team that finds itself eliminated from the Copa MX and currently 1 point out of the playoff zone in 9th place in league play.

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