In 1991, Red Bull owner Dietrich Mateschitz had a brilliant idea.  He created an event in which people made homemade 'flying machines' and attempted to fly them off a pier.  Thus, the Red Bull Flugtag (German for airshow) was born.

Most of the homemade contraptions nose dive right into the water below them, but occasionally they are designed well enough to actually fly.  On July 24, 2010 in St. Paul, Minnesota the longest flight in Flugtag history was recorded.  The St. Paul entry stayed in the air for 207 feet before finally landing in the water.

Thankfully, the Red Bull Flugtag commercial runs a lot during televised sporting events, and I am treated to this historic moment at least three times a game!!!