What makes Jolly Ranchers so jolly? Why are they called that? Is it because ranchers are secretly jolly? These questions and more are part of Sonic's new commercial starring Oklahoma City Thunder star Kevin Durant. The ad, all in black and white, appears to take place in some version of Earth where Durant takes about a minute to ponder things like Jolly Ranchers, what Slushies with Nerds might taste like and the overall nature of what's important in life. This is even made more puzzling by the fact that he's taking a minute of this while preparing for a free throw. I'd like that this is actually what Durant does before shooting free throws.

This commercial is utterly magical.