NASCAR Signs 4 Premier Partners to Sponsor Cup Series
(AP) - NASCAR has changed its business model for entitlement sponsors and its premier series will simply be known as the NASCAR Cup Series in 2020. Partners Busch Beer, Coca-Cola, Geico and Xfinity have been announced as “premier partners” and will be featured all season as NASCAR's top partners. NASCAR was sponsored by Winston for 33 years and known as the Winston Cup Series. Nextel, Sprint and finally Monster Energy were the title sponsors of the series when that deal ended. NASCAR decided when Monster left it would change the way it packages the sponsorship and give more companies a chance to be involved.