Have you noticed El Paso 7-Eleven stores have a whole new look? Are they even still 7-Eleven?

The two I drive by on North Mesa now sport a muted black with a red and blue pastel color scheme. Gone is the orange, white, red, and green sign we’ve become so accustomed to seeing.

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After some internet sleuthing, I can confirm that 7-Eleven is no more.

It turns out they were acquired by Delek US Holdings in 2017 and have been in the process of being rebranded as DK convenience stores since 2019.

And it’s not just the El Paso-area stores. All of the former 7-Eleven stores in Central and West Texas and New Mexico are now DK.

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mike
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It's similar to what happened in 2020 with all the local Howdy’s converting to Speedway.

Speedway is the result of a series of mergers in the oil business that started with the purchase in 2017 of El Paso’s Western Refining, owned at the time by El Paso billionaire Paul Foster, by the San Antonio-based petroleum company Andeavor.

The sale included the Howdy’s gas stations, which Western Refining had operated since 2011. Then, in October 2018, Marathon Petroleum acquired Andeavor, and rebranded Howdy’s convenience stores to the Speedway identity.

That was pretty much the same scenario in 2018 when all the local Valero stores became Circle K stores.

7-Eleven’s in Midland-Odessa were among the first to change over. Delek started converting and rebranding the El Paso stores last year.

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