El Paso & Texas had their moment to shine at Super Bowl LVIII this past Sunday & no we're not talking about former UTEP coach Andy Reid helping the Chiefs win their 4th Super Bowl or Post Malone singing "America the Beautiful". One El Paso band had their 5 seconds of fame by getting featured on a commercial during Super Bowl LVIII.

Super Bowl LVIII - Previews
Getty Images

Which El Paso band was featured on a Super Bowl commercial?

The indie rock band, Soul Parade, were shown in a local GECU spot that aired on CBS; the commercial shows the band practicing in their garage, loading up their equipment in the cars, and then performing at an art function for many adoring fans.

To many watching at home, they were caught off guard to see some local faces during the Super Bowl broadcast. But if you missed the GECU commercial, here's the band filming it themselves from their house.


According to the band, they filmed the commercial back in December of 2023 and were told that the commercial would be airing in February. But they weren't told EXACTLY when... turns out... it was during the local commercial break for the Super Bowl. SURPRISE!!! The band was bombarded with many messages saying they were shown on tv and everyone was blown away by it.

By the way, in case you're wondering which SONG was used in the GECU spot, it was their song "Fortress", released back in 2014. I'm sure the band will definitely play this song in future shows NOW.

This wasn't the first time El Paso was featured on a Super Bowl commercial; Julio Cesar Chavez starred in a Right Drive commercial which aired during Super Bowl LVII. We also saw one El Pasoan help create a Reese's Super Bowl ad for Super Bowl LIV.

I love seeing El Paso be represented during the Super Bowl; congrats to Soul Parade & here's to more local talent getting some Big Game screen time!

600 ESPN El Paso logo
Get our free mobile app

El Paso Strong: The Texas Bucket List Loves these Local Spots

Since 2013, The Texas Bucket List has visited many incredible destination spots throughout the Lone Star State. And over a dozen of them have been right here in the El Paso. Here are some of the El Paso locations they've visited throughout the show.

Gallery Credit: Daniel Paulus

GO MINERS: Former UTEP Miners Who Have Played in the NFL

It's not just in recent memory that former UTEP Miners football players would play in the NFL; it's been going on for years. Some have gone on to win the Super Bowl too. Here are some former UTEP Miners that have played in the NFL.

Gallery Credit: Daniel Paulus

El Paso Artists That Have Signed & Recorded For A Major Record Label

You wouldn't believe it but many musical artists from El Paso, Texas HAVE been signed onto major record labels & distributors throughout the years. Here are some artists that you know, and didn't know, that either were signed at one point, or ARE currently signed now.

Gallery Credit: Daniel Paulus