Since the mass shooting at the Cielo Vista Walmart, the message ‘El Paso Strong’ has become a prominent part of the city’s landscape. On billboards, murals, and especially on t-shirts the motto has become a rallying cry for our community's resilience.

One local hopes his video can continue to help the city heal and stay strong.

Devin Cuevas, a self-professed “guy with cameras” who likes to dabble with photography and making short films, put together the now viral video featuring locals showing their, well, strongness in front of well-known locations around the city.

Cuevas told a local news station he wanted El Pasoans “to feel like we don't need to be afraid and should continue living our lives with a sense of strength and resilience."

Using the Khalid song “Angels,” the video begins with the words “no matter how great the sorrow nothing will hold us down because we are El Paso strong” before showing shots of locals flexing their arms, most wearing the black t-shirt with the message and the star that has become the most popular of all the El Paso Strong tees.

The 3-minute clip ends with shots of the makeshift memorial behind the Walmart where the shooting took place and the words “in memory of the 22 lives lost on August 3, 2019.”

This isn't the first El Paso-based video Cuevas has produced. In 2014 he made an almost shot-for-shot lip dub of Pharrell's "Happy" video that got over 140,000 views. His 2015 drone video has been viewed over 380,000 times.


It's An El Paso Thing! (2015)

Sometimes the best way to appreciate our city’s beauty is from way up high. This aerial footage via drone delivers a captivating look at some of “El Chuco’s” most recognizable buildings and landmarks.

Happy (El Paso) (2014)

Cuevas used locations around town along with “some very happy El Pasoans” to create the hometown lip dub version of Pharrell's "Happy"

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