In association with the Tony the Tiger Sun Bowl, Kellogg's and The Dick's Sporting Goods Foundation, NFL Hall of Fame running back LaDainian Tomlinson and Tony the Tiger himself announced a total donation of $500,000 to help give more middle school kids access to sports.
The Sun Bowl will enter into a new era of its 86-year-old bowl game by naming Kellogg’s Frosted Flakes the title sponsor of the newly-named Tony the Tiger Sun Bowl.