LONDON (AP) — Andy Murray's reign as Wimbledon champion ended Wednesday with a straight-set loss in the quarterfinals to Bulgaria's Grigor Dimitrov, making his breakthrough after years of being touted as the game's next top player.

Dimitrov completely outplayed Murray on Centre Court, winning 6-1, 7-6 (4), 6-2 to reach his first Grand Slam semifinal.

The 11th-seeded Dimitrov broke Murray five times, including in the final game, to become the first Bulgarian man to advance to the final four of a major. It was his first victory over a top 10 player at a Grand Slam.

Murray last year became the first British man to win Wimbledon in 77 years. He came into the quarterfinals riding a 17-match winning streak at the All England Club and had not dropped a set this tournament.

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