Sometimes, you watch a commercial and say to yourself, "why didn't I think of that?" For example, take the new Kmart TV spot "ship my pants." This mass merchandising company has been around since 1962, and it used to be known best for its Blue Light Specials. There are 6 Kmart stores located around the El Paso area. However, after watching this commercial, why would you want to shop inside a Kmart when you can have them ship myself anything in their online catalog?