Tiger Woods took a break from his normal golf routine to participate in a special promotional campaign on the Bosphorus Bridge in Istanbul, Turkey. Woods stood on a platform with his Nike driver and proceeded to tee off from Europe to Asia (the bridge connects both continents). The irony of the PR stunt is that Woods struggles to hit 50-yard wide fairways on the PGA Tour, but is expected to keep his tee shots within the confines of a 3-lane highway on a bridge.

Tiger is in Istanbul for the Turkish Airlines Open, an official European PGA Tour stop. According to the UK's Daily Express, he's making $2.4 million to play in this week's tournament. No word yet on whether or not Nike will use the video for an upcoming commercial campaign.