A short time ago in a galaxy far, far away I was a business and economics student (not a very good one, but that's neither here nor there). There is a theory in business and marketing that every product has a 'life-cycle
It's the feel good story of this year thus far. New York Knicks sudden superstar Jeremy Lin has become an overnight success. This is why you have to love sports in general. Lin was as well known as I am a few weeks ago, and now he is arguably the biggest superstar in the NBA!
Jeremy Lin has taken the NBA by storm. The story started with a seemingly innocuous win over the lowly Nets on February 4th. Lin came off the bench to lead the Knicks with 25 points in New York's 99-92 victory
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