With the internet taking off, does anyone really look forward to the release of the SI Swimsuit Issue anymore?

I remember when it was a huge deal and everyone got excited about the issue and who was going to be on the cover. HBO even did a special,"the making of"show.

Now it seems it has lost it's luster a bit. But it seems it hasn't for the models that try to get on the cover. It seems to be everything to them. The proof is in the video below and congrats to the three ladies that are gracing the 50th Anniversary cover.

 

(Courtesy of YouTube)