Once NBA Commissioner Adam Silver and the NBA owners approved that starting in the 2017-18 season, advertisers can have a patch on the left shoulder of the jersey, it was just a matter of time before a team would sell the space on the jersey.

On Monday, the Philadelphia 76ers announced a deal with Stub Hub to sponsor their jerseys starting in the fall of 2017.

From the 76ers press release:

“This marks another groundbreaking first for the Philadelphia 76ers and StubHub.  Our brands are now inextricably linked as we create lifelong memories for our fans in Philadelphia and around the world,” said Philadelphia 76ers CEO Scott O’Neil. “Our partnership with StubHub continues to generate progressive and forward-thinking platforms created to improve the fan experience and advance our industry.  The essence of our relationship with StubHub is our shared culture and ambition to innovate, which drives us to reimagine traditional partnership activation and continually ask, 'what if'?"

“Since day one, StubHub has been a pioneer and innovator within the live entertainment ecosystem and we could not be more excited to join the Philadelphia 76ers in making history with this ground-breaking partnership,” said StubHub President Scott Cutler, “The Philadelphia 76ers are not only a beloved global brand, they also serve as incredible partners and collaborators for StubHub – and we look forward to continuously innovating and improving the fan experience together.”