The El Paso Chihuahuas unveiled their Mascot Chico during Sportstalk at the 600 ESPN studios this past Monday afternoon.  The common consensus was that Chico was a hit and that kids were going to love him.

However, as is usually the case with just about everything in life, you can't please everyone.  Chico has received some national attention from some individuals who are complaining that he is a possible menace to society based on the way he looks.  In an article written yesterday by baseball writer Dayn Perry Chico is described in this manner.


"Chico has torn ears, which suggests a past history -- recent and or distant -- of dog-fighting.

- Chico has eyes that are at once dilated and bloodshot. This is surely because he is high on illegal street drugs at this very moment.

- Note that Chico's studded collar no longer fits. This is because he is emaciated due to his being afflicted by the full complement of venereal maladies.

- One might see the black markings above and below his left eye as a scar of some sort. The top marking is indeed that -- from an alleyway knife fight. The bottom marking, though, is a teardrop tattoo that commemorates his time in the joint. He could've been paroled in four years with good behavior. Alas and alack, he was a bad dog and served the full sentence.

Just this one last job, and then Chico's out of the game for good ."

Here is my take on the Chico situation.  He is supposed to represent a tough mascot that has endured some major battles.  Despite his rough looks, I still think he is lovable and will appeal to people of all ages, especially children.  Let's face it, our triple A team is called the El Paso Chihuahuas, if we wanted a wimpy mascot then we could have named the team the Poodles and used my toy poodle Buddies to represent the team.


However, our team is the Chihuahuas and our mascot should be one tough dog because winning and losing is not an easy job.  It takes a resilient leader like Chico to promote the team and entertain the fans.  People love to complain, it is human nature.  One can find something negative about anything in general.  Chico is another example of how brilliant the Chihuahuas marketing departing is.  He is receiving national attention, and therefore everyone and their brother will be talking about him soon.  Psychology is a powerful tool, if used correctly it can both manipulate and impress the human mind.

Like the Chihuahuas name, fans and people from other cities will grow to love and adore Chico, who is one remarkable pup.