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El Paso Chihuahuas Announce Founding Corporate Partners

Congrats to these partners for their support of El Paso! It’s All Good El Paso!

EL PASO – March 25, 2014 – The El Paso Chihuahuas are proud to announce today that L & F Distributors, local Ford dealers, PepsiCo, Sierra Providence Health Network and Southwest University are the team’s official Founding Corporate Partners (FCP’s). The five partners share the Chihuahuas vision of affordable family entertainment, exceptional customer service and the passion for El Paso and its surrounding communities.


“We are proud and fortunate to have such a premier group of Founding Corporate Partners,” said Brad Taylor, Chihuahuas General Manager. “Their vision and support of the Chihuahuas and the inception of Triple-A baseball in El Paso shows their belief in the upward growth of our city.”


The partnerships allow for exclusive advertising rights in the soft drink, malt beverage, healthcare network and auto & truck manufacturer categories. They will have a presence in the ballpark with signage and promotional opportunities. The team announced Southwest University as the ballpark naming rights partner on March 5.


“Through this partnership we will continue to bring pride, excitement, and opportunities to the students and fans of Southwest University, the El Paso Chihuahuas and the community of El Paso,” said Yolanda Arriola, President of Southwest University.


The Chihuahuas and their Founding Partners look to collaboratively shape the future of downtown El Paso, the city and region. The team’s and FCP’s joint efforts will involve philanthropic ventures, including the recent “Chihuahuas Days of Giving” during the holiday season when the team raised more than $6,700 for local charities.


“Ford is incredibly honored to be a part of this amazing opportunity,” said Justin Lowenfield, Chair for the El Paso Texas Ford Dealers Advertising Fund. “We are excited to be a partner that will help advance the community towards growth.”


“We are extremely excited to have Budweiser be the official beer of the El Paso Chihuahuas,” said Nick LaMantia, General Manager, West Region for L & F Distributors. “This is an exciting time for the city of El Paso, and L&F Distributors is proud to be a part of it!”


L & F Distributors is the leading Anheuser-Busch distributor in south and west Texas, and southeastern New Mexico.


“PepsiCo is proud to be a founding partner of the El Paso Chihuahuas and to bring our vast portfolio of food and beverage brands to Chihuahuas fans. We look forward to working with the Chihuahuas and being part of the El Paso community,” said David DePoy, senior director of PepsiCo Foodservice.


PepsiCo will be the exclusive non-alcoholic beverage provider and snack partner of chip products for the Chihuahuas offering its iconic portfolio of products including Pepsi, Mountain Dew and Frito-Lay snacks. PepsiCo distributed more than 1 million limited edition team branded Pepsi cans around the region in appreciation of the partnership.


Sierra Providence Health Network brings together advanced technology and services in a system that includes four acute care hospitals.

“As the largest healthcare provider in the region, Sierra Providence Health Network sees the relationship as another way to support our community’s progress and growth and to highlight our continued expansions and investments in the health and wellness of the region,” said J. Eric Evans, Market Chief Executive Officer. “We look forward to being a part of this major milestone for El Paso.”

Individual game tickets are now on sale. Fans can purchase online at or in person at the Abraham Chavez Theatre Box Office located at 1 Civic Center Plaza. For more information or to purchase Full Season Seat or Paw-tial Season Seat Plans, call (915) 533-BASE.



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