Amanda Rykoff is a New York City-based writer. She’s a sports fan, proud Penn alum, recovering attorney, devoted aunt, and voracious consumer of media. She has contributed to ESPN, ONE World Sports, The Outside Corner and previously co-hosted the ESPN podcast, “Play Ball!” Follow her on Twitter.
All the stars are out this week in New Orleans for the Super Bowl. Stroll through the French Quarter and you’re sure to see current and former NFL players, familiar faces from stage and screen (this intrepid writer spotted Neil Patrick Harris and Alec Baldwin at dinner on Friday night), television personalities and even a famous musician or two (you may have heard that Beyoncé is performing the National Anthem on Sunday).
The Super Bowl is one of the highest visibility events in the world for marketers. So it’s no surprise to find athletes from all sports making the rounds throughout the week. Andy Roddick, the 2003 U.S. Open tennis champion who retired last year after his final appearance at Flushing Meadows, stopped by to chat on behalf of SAP, the Official Cloud Software Solutions, Business Software and Business Analytics Software Sponsor of the NFL. Roddick has been an SAP Brand Ambassador for seven years.
Ohio State senior defensive back Orhian Johnson is no stranger to the spotlight. As a three-year player on defense and special teams for the perennially ranked Buckeyes, the 6’3”, 211-pound Johnson has the tools and raw talent to be a contributor for an NFL team...
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