The Atlanta Falcons are doing something unheard of. They are actually cutting the prices on concession food prices. On Monday they announced that in 2017 when  Mercedes-Benz stadium the Falcons new home opens, prices for food will be very affordable. The team is calling it "Fan First Menu Pricing."

Via the press release, here are the prices for food and beverages:

$2 – Non-alcoholic beverage products with unlimited free refills (at freestanding refill stations)

$2 – Dasani bottled water; hot dogs; pretzels; popcorn

$3 – Peanuts; pizza; nachos; waffle fries

$5 – 12 oz. domestic beer

The menu and pricing model – which will allow a family of four to consume the typical game-day purchases for $28 or less – will be in effect for Atlanta Falcons and Atlanta United games, as well as major events at Mercedes-Benz Stadium including the Chick-fil-A Peach Bowl, SEC Championship Game, the College Football National Championship (2018) and the NCAA Men’s Final Four slated for 2020. The pricing and product offerings will be the same for concerts, conventions and other special events booked at the stadium.